It is an important skill that can be very boring to learn. I loved the ideas of singing and reciting poetry.

Every child needs one person who is crazy about him. ~ Uri Bronfenbrenner
Letters are merely symbols that go together to form words. If children know how to look at a McDonald's bag and understand that the symbol on the bag stands for McDonald's then that child has done the first step in reading.
What are other ways that adults and teachers can reinforce a child's knowledge of reading? What is another way to show a child that they can read even if it isn't a full word or sentence?